Anuga presents the best innovations of 2021


The Anuga Taste Innovation Fair will present the most important product innovations of 2021 to visitors and media representatives at this year’s event in Cologne from October 9 to 13.

Anuga, the world’s largest trade fair for the food industry, is also setting new benchmarks with its digital format and will also bring together professionals from around the world from October 11 to 13 via the new digital platform Anuga @home.

Under the key theme “Transform”, more than 4,600 exhibitors from 97 countries will present various products at 10 trade shows, with special emphasis on new trends and international product innovations.

More than 418 companies submitted more than 1,332 product innovation entries for the Anuga Taste Innovation Fair.

Of this total, 67 products reached the exhibition space of the special event after being selected by a jury made up of international trade journalists and market research analysts.

The products were selected on the basis of the idea, innovative power, sustainability and creative implementation.

In addition, ten products were also recognized as “particularly innovative”. These include:

  • Dried Salmon – Jerky Chips by Royal Nordic (Latvia)
  • Ready to eat – Tots of beetroot by Frostkrone (Germany)
  • Aztek Lager by IMAG Organics (Mexico)
  • LES COOLIVES by Aceitunas Torrent (Spain)
  • 12 Scallops on Crispy Crackers by Escal (France)
  • Frozen pesto candies by Il Pesto di Pra ‘srl (Italy)
  • Safran Sosse – Sugosi® I Prestigiosi by Surgital (Italy)
  • Compostable coffee capsules by Café Sati (France)
  • Lotao Green Jackfruit Veggie Balls by Lotao (Germany)
  • Happy Veggies – Beetroobee by Finest Selection Kft. (Hungary)

All new products will be on display at a special event in Hall 4.1 as well as on Anuga @home.

Access to an online catalog of the exhibition, Click here.

Main trends

The innovative products presented in Anuga 2021 are characterized by durability, health and convenience.

The inclination towards plant proteins saw a big breakthrough in 2020. Several food companies are looking to use plant-based ingredients as supplements or as the main draw for their new product development ideas.

Consumers are increasingly sensitive to the topic of sustainability, making plant proteins more and more popular. Foods that claim to be “pure plant-based” are particularly popular.

Sources of vegetable protein include soy, peas, pumpkin seeds, and sunflower seeds, among others.

New products include, for example, whole chickpea crackers, protein balls, plant-based fish salad, vegetable bean sauce or beet wraps.

Another notable food trend is for alternative meat proteins, and it’s not just about veggie burgers or vegetarian meat substitutes anymore.

The new alternatives range from laboratory meat or cell-based meat to insects. New products presented at Anuga range from ready-made meals and plant-based meatballs to chicken nuggets or plant-based sausages. Cellular Meat will be presented at Anuga on October 11 as part of the New Food Conference.

Another hot topic at this year’s event is products with additional health benefits and natural ingredients without artificial colors. This paves the way for Clean Label products, which provide end users with information on ingredients, origin, ethical and ecological factors.

Exhibitors will present Turkish Coffee with Collagen, which combats the classic effects of coffee, such as vascular constriction and wrinkles.

Other trends include kombucha products, ranging from lemonades, teas to kombucha shots, which contribute to healthy gut flora.

The topic of sustainability also remains relevant, with products such as compostable coffee capsules, unusable grape lemonade and paper cups.

Other Strong points

Other highlights of the event include products with flavor profiles and presentation of unusual products, including blue-dyed spirulina as an energy booster for athletes or purple-colored crisps.

Anuga 2021 will also feature special events and themed areas showcasing the latest trends and potential future solutions in dairy alternatives, meet more meatless or Clean Label sections.

This year’s conference program will also provide insight into food processing. The New Food Conference will discuss the potential of cell-based meats, while the Nutrition X Innovation Summit will discuss solutions for personalized diets and the ZNU Congress will discuss holistic approaches for sustainability.

For more information, visit All photos are courtesy of Koelnmesse.

© 2021 European supermarket magazine. Article by Dayeeta Das. For more information on retail, click here. Click on subscribe register for ESM: European Magazine of Supermarkets.


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