The Bright Lights of Broadway Return: Prudential Supports New York’s Cultural and Economic Bounce | Business

NEWARK, NJ – (BUSINESS WIRE) – Sep 16, 2021–

Prudential Financial, Inc. ( NYSE: PRU ), is proud to help spark the to recover a cultural and economic engine behind New York and reopen Broadway to the world. Supporting rock for artists in the Broadway community, the company is the title sponsor of Curtain in place!, a three-day outdoor celebration of the return and revitalization of Broadway theater.

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Prudential is the title sponsor of Curtain Up !, a three-day outdoor celebration of the return and revitalization of Broadway theater. (Photo: Business Wire)

Prudential also announces a donation of $ 100,000 to Black Theater Coalition and The Actors Fund, and the launch of, a free digital financial wellness center to help revive Broadway’s recovery after an 18-month hiatus during the pandemic.

A cultural mainstay, Broadway is a powerful economic engine that powers New York’s economy. As one of New York City’s largest industries, the culture sector employed nearly 293,000 workers and generated $ 110 billion in economic activity before the pandemic. As restrictions on coronaviruses are lifted, the intersection of financial and general well-being remains at the forefront for many. 2 in 3 Americans say the arts, entertainment and cultural events have a positive impact on their mental health (68%) and general well-being (66%), as well as their overall well-being (66%), according to a new poll commissioned by Prudential. quality of life in the communities (64%). At the same time, Americans consider their financial security (92%) to be just as important as their mental (93%) and physical (92%) health when it comes to overall well-being.

“Broadway theaters have long been a cultural and financial backbone of New York City,” said Susan Somersille Johnson, Marketing Director of Prudential. As the shining lights restart this economic engine, Prudential is proud to be a steadfast financial support for the Broadway community, bringing the magic of the arts to people at a time when we need it most, rising even higher stronger than before. “

According to the survey, 84% of Americans say businesses play an important role in boosting local economies as the pandemic recedes. Prudential’s Digital Financial Wellness Center provides members of the theater community with access to tools and information to manage daily expenses, savings and investments, and to plan for the future. The grant to Black Theater Coalition and The Actors Fund will help create employment and well-being opportunities for performing arts and entertainment professionals, underscoring the company‘s ongoing commitment to local communities.

“We are thrilled with this partnership with Prudential and the transformation of American theater as we realize our mission to remove the ‘illusion of inclusion’ by building a sustainable and ethical roadmap that will increase employment opportunities for women. black theater professionals, ”said T Oliver Reid, founder and artistic director of Black Theater Coalition.

“The Actors Fund is grateful for Prudential’s commitment to assisting the performing arts community with revival of live performances, television and film shoots, dance productions and more,” said Joe Benincasa, President and CEO of The Actors Fund. “We know the pandemic will present many challenges for the months and years to come, and we are here to be the safety net of the entertainment community. “

In partnership with Prudential, the curtain raised! event created by Playbill, the Broadway League and Times Square Alliance will be held from Friday September 17 to Sunday September 19, in the heart of Times Square and broadcast online for all for access. Broadway fans will enjoy free shows featuring renowned returning talent and new productions, concerts and interactive Broadway experiences. The partnership will continue over the next 12 months with continued activations and ticket giveaways across the country.

About Prudential Financial, Inc.

Prudential Financial, Inc. (NYSE: PRU), a global leader in financial services and the world’s largest active investment manager with more than $ 1.5 trillion in assets under management as of June 30, 2021, operates in the United States , Asia, Europe and Latin America. Prudential’s diverse and talented employees help improve lives by creating financial opportunity for more people. Prudential’s iconic Rock symbol has been synonymous with strength, stability, expertise and innovation for over a century. For more information, please visit


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Rebecca Rickert,


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SOURCE: Prudential Financial, Inc.

Copyright Business Wire 2021.

PUB: 09/16/2021 9:14 a.m. / DISC: 09/16/2021 9:14 a.m.

Copyright Business Wire 2021.

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